WHY USE IPR

The Intellectual Property provides legal rights which result from the intellectual activities on industrial, scientific and artistic sector. Countries have enacted laws on protection of intellectual rights for two main reasons. Initially, providing legal protection for the moral and economic rights to the creators for their work and for the public rights in accessing such works. Secondly, as a premediated act of the governing policies, to promote the creativity and the delivery and application of the results, as well as encourage honorable market which would contribute to the economic and social growth.

The purpose of the intellectual property protection is to promote creativity.

Intellectual property and the trade economy

Intellectual property is becoming increasingly important in the international market and economic growth of the countries. The strategic use of patents, trademarks and geographical indications helps companies to be more competitive and successful in the market and, thus, contribute to the competitiveness of the country as a whole. Intellectual property plays an important role not only in promoting innovation and creativity, but also for developing employment and improving competitiveness

It is a key element indicator of a market’s success. A company that wants to be competitive and achieve successful commercial realization of its production must constantly renew and perfect itself in order to create and maintain competitive advantages that lead to high and long-term results. The enterprise must react promptly to the challenges in the market and even to anticipate them. Permanent innovation and perfection are the key element to a successful and stable intellectual property

Intellectual property and daily life

Nowadays, intellectual property has become an important part of our daily life, since many products sold and purchased are based on intellectual property, having thus an impact on the quality of our lives.

Intellectual property and market

Intellectual property has become a central part of international market since the establishment of the World Trade Organization. Strong protection of intellectual property is a necessary prerequisite for attracting foreign investment and integration into the European market